Leaders in Hospitality Event Series Speakers

    Max C. Luscher MRICS

    Managing Director,B&B HOTELS GmbH

    Max C. Luscher’s career is closely connected to the hotel industry. After his a-levels in Stuttgart, Germany, he passed a hotel management training and held thereafter several positions in international hotel management (e.g. England, Ireland, USA, Cayman Islands). Further on, he studied business management with a focus on hospitality management at the University of Applied Sciences in Munich, Germany. He then joined the international big 4 audit and consultancy firm KPMG to build up the hotel advisory sector in Germany, also he passed post graduate studies in Real Estate Investment Management at the European Business School, Oestrich-Winkel, Germany.  Max joined B&B Hotels GmbH on 1. January 2016 as Director Development & Asset Management, on 1 January 2017 Max took over the position of Managing Director for Germany, Czech Republic and Austria. Max is a member of the Royal Institution of Chartered Surveyors (RICS). He is married with three children.

    Mainly owned by the investment company PAI Partners from March 2016 alongside the management team, B&B HOTELS group is the leading independent Budget & Economy hotel chain in France (253 hotels on December, 31 st , 2016), in Germany (90 hotels), in Italy (24), and in Spain (19). It has the most important growth of the market in these fourth countries. The group also operates 5 hotels in Poland, 1 in Morocco and 1 in Czech Republic. It will be in the next few months in Switzerland, Belgium, Austria and Brazil. The B&B HOTELS Group meet business and leisure customers, offering them comfort and high quality services at an attractive price.

    About B&B Hotels

    The B&B HOTELS Group is regularly awarded in France, in Germany and in Italy for its innovative concept and its strong growth. In June 2016, the Group won the WirtschaftsWoche award of “Digital Champion 2016, customer relationship” for its remote check-in and the Treugast one of “The most desired investment partner of the hotel market” for the second time into 3 years, in October 2016 at the Munich Expo Real.


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    • Chief Operating Officer, VIENNA HOUSE, Vienna International Hotelmanagement AG
    • Director Central & Eastern Europe, International Hotel Development, Marriott International
    • Managing Director of Invesco Real Estate’s (IRE’s) Hotel Fund Management Team
    • Managing Director,B&B HOTELS GmbH
    • COO Russia & CIS, Accor
    • Regional Vice President - All Brands Eastern Europe, Russia & the CIS, Marriott
    • Associate VP Operations and Development Russia&CIS, InterContinental Hotels Group
    • Regional Director, Central and Eastern Europe, Preferred Hotels & Resorts
    • Development Director Central and Eastern Europe,Hilton Worldwide
    • Regional Vice President Central and Eastern Europe Wyndham Hotel Group
    • Chair of the Management Board,SATORIA Group
    • Vice President, Acquisitions & Asset Management, Cedar Capital Partners
    • CEO of Warimpex Finanz- und Beteiligungs AG
    • Head of Development Germany, Austria and CEE Motel One
    • Vice President Orbis Hotel Group & President, Chamber of Commerce of the Polish Hotel Industry
    • Vice President Development CEE Wyndham Hotel Group