Best Western Hotels & Resorts, headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000-plus* hotels in more than 100* countries and territories worldwide. Best Western offers five types of hotels to suit the needs of our guests for any travel occasion: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM and BW Premier CollectionSM.
Best Western recently announced a new boutique hotel concept called Vīb® (as in vibrant). Earlier this year, Best Western announced two deals have been signed in North America to develop Vîb hotels. In addition, the brand has announced the first international Vīb hotel will be developed in Seoul, South Korea. Best Western first announced Vīb, a chic, hip, urban boutique hotel concept focused on style, technology and guest engagement at the brand’s annual convention in 2014.