Leaders in Hospitality News

Czech Tourism Endorsed Leaders in Hospitality Summit

Czech Tourism Endorsed Leaders in Hospitality Summit

The agency CzechTourism is a state-funded organization whose founder is theMinistry for Regional Development and which develops its activity in accordance with the objectives of the founder, the founding charter and applicable statutes.

CzechTourism fundamental objective is to promote the Czech Republic as a tourist destination abroad and in the Czech Republic. To achieve this fulfills CzechTourism in coordination with MRD following main tasks:
 

1. Coordination of activities in the field of tourism

support comprehensive development of tourism,
cooperation in tourism with state and local governments, professional organizations, universities, research and advisory institutions and analogous foreign institutions, financial institutions,
and other activities related to ensuring the coordination tasks

2nd Destination Marketing

ensuring support and coordination of marketing activities on the domestic and foreign markets,
creating a favorable image of a tourist destination, "Czech Republic" and its promotion in the domestic and especially foreign markets,
establishment and development of priority products, characteristic for the destination Czech Republic,
support for the creation of tourism products with eco-friendly environment,
publishing promotional materials about the Czech Republic in their respective language versions,
cooperation with regions in the Czech Republic involvement in the development of natural tourism areas, the effect on their tourism development and attractiveness,
setting up offices abroad to inform foreign journalists, professionals and the general public about the tourist offer in the Czech Republic and comprehensively promote the sale of national tourism products
and other activities related to ensuring the tasks of destination marketing

3rd Media Presentation of the Czech Republic, the tourism industry and the agency CzechTourism

security cooperation with domestic and foreign journalists and media,
and other activities related to ensuring the objectives of media presentations

4. Information support for tourism

information services for the sector of the tourism industry in the Czech Republic, especially the issuance of expert reports, the contents and the contents will be mainly marketing and regional information,
cooperation in the development of the national tourist information system,
and other activities related to the objectives of providing information support

5. Research and training activities

preparation, organization and implementation of educational activities in the field of tourism and services in order to ensure and maintain the competitiveness of the tourism on the domestic and foreign market
effect on Czech public to encourage friendly behavior towards foreign guests and highlighting the importance of tourism to the Czech Republic,
and other activities related to providing research and educational tasks

6. Economic and Administrative ensure the functioning of the Agency

Activities related to ensuring economic tasks and administrative support